Creativity: the strengths advantage
Creativity isn’t just about “thinking outside the box”
For product and transformation leaders, it’s the ability to generate novel solutions that actually move the needle
At the senior Head of, Director, General Manager, and C-Suite levels, creativity shows up in very different ways depending on how it’s used or not used
Examples of underuse. A Head of Product who avoids taking creative risks may default to safe incremental updates rather than making bold industry shaping pivots. The result? Teams lose energy and competitors outpace them. A General Manager who underplays creativity might stick to rigid governance models and miss out on opportunities to reframe processes for agility
Examples of optimal use. A Director in Transformation who balance creativity with execution can reimagine a stalled transformation program by introducing strengths based task allocations that reenergise their delivery teams. A Chief Product Officer might design a differentiated go-to-market strategy that blends customer insights with innovative product positioning; which sparks both market alignment and measurable outcomes
Examples of overuse: Creativity without discipline can be overwhelming. A Head of Transformation who floods their teams with endless “what if” scenarios risks paralysis. A CEO who constantly reinvents their vision may erode trust, leaving customers, stakeholders, and their teams confused about their priorities
The sweet spot is creativity that inspires whilst staying grounded in the practical reality of tangible outcomes. When product and transformation leaders harness creativity well, they unlock innovation without chaos, and transformations become both resilient and scalable
The Strengths Advantage
That’s exactly what The Strengths Advantage half-day workshop is all about. I help product and transformation leaders identify where their creativity is underused, overused, or optimally applied then channel it into performance driven outcomes
Book before the holiday break and give your team the gift of innovation that sticks!